The most mineral-rich plant that grows in the earth’s LIQUID SOIL. Contains: Iodine, amino acids, vitamin C, calcium, iron, magnesium, fluorine, manganese, phosphorus, potassium, sodium,and the greatest amount and broadest range of minerals of any plant organism.

The purple hue is due to the pigmentation caused by the depth of tide, temperature and other environmental factors of the sea; it's influences to a degree its nutritional value.

Seaweed has powerful bacterial and anti-cancer properties and this is partly due to the fact that all sea-plants contain 10-20 times the minerals of land plants and an abundance of other vital elements for human metabolism. Not least sea-plants are able to remove radioactive and toxic waste metals from the body and acts as a lymphatic cleanser.

It alkalizes and cools the blood and reduces congestion and heart in the liver.

The iodine content in seaweed helps activate the thyroid and generally activates enzyme systems.

It's ability to lower cholesterol and fat in the blood makes it useful for weight reduction.

The mucilaginous or its slippery, softening and nurturing quality of this seaweed is due to its phytochemicals; carrageenan, agar and algin which nurture and heal the lungs and stomach in particular.

So it is very useful for any digestive or respiratory disorders, this seaweed also contains huge numbers of easily assimilated trace elements. This purple dulse seaweed is harvested by 'wild-crafting' methods in America far away from areas which are polluted (particularly with heavy metals). However it is also important to know that seaweeds in general do not absorb and concentrate toxins (unlike for instance mushrooms) but rather they detoxify and transform them, converting them to harmless salts. Its fluorine content boosts the body's defence systems and strengthens the teeth and bones; fluorine is lost in cooking, this is why the raw state of the seaweed is ideal in the SuperFood plus.

This is also helpful against the herpes virus.